Evaluation Case Study: Art in the Fens

In this case study, we look at environmental artist Kaitlin Ferguson's project Art in the Fens, a short series of 'make along' videos to inspire creative connections with the landscape around us.

April 2021

Image reads "Case Study: Art in the Fens". In the background is a screenshot of two craft workshops sessions by Kaitlin Ferguson.

This case study is part of our project evaluation for 2019/2020.

Art in the Fens with artist Kaitlin Ferguson was one of the first Creative Conversations in Isolation commissions. With Kaitlin, we trialled new ways to use digital creative activity to encourage connection with the green spaces on our doorsteps.

We’ve worked with Kaitlin before on the Brandon Tales and Trails event so this was an opportunity to respond to the changes we all faced in the pandemic through different creative activity. People were finding connections or reconnecting with nature on their daily walks during lockdown and Kaitlin’s project showed simple art projects and interesting techniques to make a creative response to the Fenland landscape.

Download the full Art in the Fens case study here.

Read the full 2019/20 evaluation report here.


An excerpt from the case study:

Kaitlin was commissioned to deliver four online ‘make along’ tutorials to be shared through IGTV on Instagram and promoted through new environmental partner networks that align with current strategic activity in Fenland.

Graphic showing participation and audience numbers. Facebook: 1016, Youtube: 158, Twitter: 2502, Instagram: 231.
Graphic showing participation and audience numbers.
Facebook: 1016, Youtube: 158, Twitter: 2502, Instagram: 231.

The videos were shared through our social media channels over four weeks. The launch of the project coincided with ‘Celebrate the Fens Day on 20th June 2020, which was hosted by @FascinatingFens.

Pictured above: Two screenshots of Kaitlin’s video workshops – On the left, drawing plant materials from observation, and on the right using felt to create a textural representation of the soft strata of the Fenland landscape.

Download the full Art in the Fens case study here.

Read more about the Art in the Fens project and watch the short series of workshops by Kaitlin Ferguson here.