Evaluation Case Study: Brandon Gallery Hub

The Brandon Arts Society celebrated their 40th Anniversary as a group in 2020. When their celebratory exhibition plans had to be cancelled, we commissioned digital artist Lee Mason to work with them to create a virtual gallery experience.

March 2021

This case study is part of our project evaluation for 2019/2020

Digital artist Lee Mason applied to the Creative Conversations in Isolation Inkling programme with the idea of using Mozilla Hubs Spoke to make a virtual gallery with other artists. We saw an opportunity for a collaboration with a local community group and commissioned Lee to work with members of Brandon Arts Society to create a digital home for their 40th anniversary exhibition. A 3D virtual gallery experience became their exhibition space for the celebrations.

Download the full case study here.

Read the full evaluation report here.

Explore the Brandon Arts Society’s 40th Anniversary exhibition as digital artist, Lee Mason takes us on a short tour of the gallery space.

Watch the full virtual tour here.

As a commission, this met a local need for connection, routine and a way to reduce isolation in a group of older amateur artists. The digital nature of the project challenged the group to see and experience their work in a new way. Lee worked with Brandon Arts Society, Brandon Creative Forum and Creative Collective members to liaise with the group’s membership to collate and curate high-quality images and interpretation for all of their exhibition submissions.

Lee built the virtual reality gallery in Mozilla Hubs after conversations with the MarketPlace team and Art Society member Terry to discover more about the local area and the group, in order to inform the aesthetic of the space. This enabled the creation of a space filled with local references and events that could make this virtual space feel owned and relevant to the artist participants, who were embarking on a new digital experience together.

Graphic showing participation and audience numbers. 
Artworks: 30, Participants: 12, Virtual Space: 1,
Facebook: 1191, Youtube: 82, Twitter: 919, Instagram: 139

Download the full case study here.

Read more about the full Brandon Gallery Hub project and view the whole Brandon Creative Forum’s exhibition in Mozilla.